Regardless of industry, executives and managers are facing increasingly steep challenges when it comes to managing the expectations of different stakeholders. We utilise a suite of custom, generic marketing research and analytical tools to support all aspects of the strategic decision-making process.

The research arm of our organisation offers industry and market research, customer acquisition and retention and employee engagement services to clients in Nigeria. Tailored to suit your needs. BIReserves® has developed and constantly updates a comprehensive database of consumer behaviour across different parameters. However, in our desire to develop bespoke solutions for your organisation, we can develop and administer specialised research solutions tailored to suit your specific needs.

In an ever-changing business world, it is imperative for companies to consistently stay in touch with changing market trends, industry structures and evolving customer preferences.

We have a strong belief in the efficiencies of specialisation and focus. For this reason, we have developed a range of products targeted at our respective market sectors. Nonetheless, we utilise our deep knowledge and excellent methodologies to provide bespoke solutions for our customers.


The following are some of the mediums employed by us in carrying out our research and analytics:

Questionnaire Sampling | Focus Groups | Internet Polling | Mobile Devices Sampling | Specialist Panel

With BIReserves ®, you always have the support you need when you need it! BIReserves ® – your preferred business resources storehouse.